Branding Packages
 
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Brand design is an important investment. A brand identity is more than just a logo. As a business owner, your goal is to have a brand that is professional, recognizable and authentic to you.

We will work together through the branding process to develop and design a cohesive visual brand identity that will reflect your core values and attract your ideal customers.

 

 
 

SHARE YOUR MESSAGE AND ATTRACT YOUR DREAM CLIENTS WITH my BRANDING PACKAGE below.

 
 

Brand Design

  • Initial consultation, Pinterest homework, and comprehensive questionnaire

  • Mood Board

  • Primary Logo Design

  • Custom Color Palette

  • 2-3 fonts custom selected for your brand

  • Alternate Logo and Submark/Watermark

  • Favicon

  • 2-3 Patterns/Textures

  • Business Card Design

  • Basic Brand Style Board

Final files delivered:

  • All logos in color, black, and white (JPG, PNG, EPS)

  • High-res, print-ready PDF file of business card design

  • Basic Brand Style Board PDF

  • Patterns and/or textures in high-res format

  • All digital files delivered via Dropbox download

 

 How long will it take? 5-6 weeks

Investment: $2,000

Brand Collateral Add-On Items

Customize your package by adding on any of the following collateral items.

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BRAND COLLATERAL ITEMS:

Delivered as high-res, print-ready files. Printing available for an additional fee. 

  • Business Card set-up for additional employees

  • Letterhead + Branded Envelope

  • Thank You Cards or Notecards + Branded Envelope with return address

  • Postcard

  • Menu

  • Brochure/Flyer

  • Price Sheet/Sales Sheet

  • Ad Design + more!

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SOCIAL MEDIA collateral: 

Templates are fully editable layered files in .ai or .psd format, or in your Canva for Business account. Each template includes multiple branded backgrounds in a variety of your brand colors, fonts, patterns and textures.

  • Pinnable blog graphic template

  • Square social media templates 

  • Instagram story templates

  • Instagram story highlight icons (PNG files)

  • Social media profile images (PNG files)

  • Social media cover image templates

So just how exactly does this whole process work? 

1 | SAVE YOUR SPOT
Book your spot in my design queue by submitting a 50% non-refundable deposit and signing the contract.

2 | DO YOUR HOMEWORK
Create a Pinterest inspiration board (I'll help guide you!) and complete a comprehensive design questionnaire about your business, mission, goals, and ideal client.

3 | I DIVE IN
I take all of your "homework" and do a little research into your industry and your ideal client. Then I'll work my magic and start laying the foundation for your unique, custom brand.

4 | MOOD BOARD
I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.

5 | LOGO DESIGN
I deliver 3 initial primary logo concepts with notes on each concept and mockups for what the logo might look like on your website or on printed branding materials. You have two optional revisions of feedback so we can tweak until it's absolutely perfect.

6 | BRAND DESIGN
Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

7 | BRAND COLLATERAL
We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two revisions to make sure they are perfect.

8 | SOCIAL MEDIA GRAPHICS
Depending on which platform you want to use, I will create completely customizable templates on Photoshop, Illustrator, or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text, and you're on your way to a cohesive, branded instagram feed.

9 | BRAND LAUNCH
After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox, and you are ready to debut your beautiful new brand to the world. (Cue confetti!)

What Susannah created for my business is priceless. She helped me choose a look and feel for my businessβ€”colors, patterns, secondary logos and fontsβ€”and then taught me how and when to use them. Working with Susannah is very easy and the turn around is very quick. I know I have everything I need to take the step from owning a business to owning a brand.
— Casey Wilson, Carben Events + Marketing