Branding Packages
 
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Brand design is an important investment. A brand identity is more than just a logo. As a business owner, your goal is to have a brand that is professional, recognizable and authentic to you.

We will work together through the branding process to develop and design a cohesive visual brand identity that will reflect your core values and attract your ideal customers.

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SHARE YOUR MESSAGE AND ATTRACT YOUR DREAM CLIENTS WITH one of my BRANDING PACKAGEs below.

 
 

The Starter Experience

Investment: $1100

  • Initial consultation, Pinterest homework, and comprehensive questionnaire

  • Mood Board

  • Primary Logo Design

  • Custom Color Palette

  • 2-3 fonts custom selected for your brand

  • Alternate Logo and Submark/Watermark

  • Favicon

  • 2-3 Patterns/Textures

  • Basic Brand Style Board

Final files delivered:

  • All logos in color, black, and white (JPG, PNG, PDF, EPS)

  • Basic Brand Style Board PDF

  • Patterns and/or textures in high-res format

  • All digital files delivered via Dropbox download

Timeline: 3-4 weeks

The Essentials

Investment: $1800

  • Everything in The Starter Experience, PLUS:

  • 2 Brand Collateral Items of your choice*

  • 2 Social Media Collateral Items of your choice*

  • Detailed Brand Guidelines PDF that includes brand + ideal customer synopsis, logo usage rules, brand color palette with CMYK, RGB and HEX color codes, and typography suggestions and font pairing recommendations

*Scroll down to see collateral options

 Final files delivered:

  • All logos in color, black, and white (JPG, PNG, PDF, EPS)

  • Detailed Brand Guidelines PDF

  • Patterns and/or textures in high-res format

  • Print-ready files of your brand collateral

  • Social collateral in PNG, .ai or .psd format

Timeline: 5-6 weeks

 
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The Essentials Package - pick two brand collateral items and two social media collateral items.

BRAND COLLATERAL ITEMS:

Choose two of the following brand collateral items, delivered as high-res, print-ready files. Printing available for an additional fee. 

  • Business Card (includes card set-up for 2 employees, $25/each additional employee)

  • Letterhead + Branded Envelope

  • Thank You Cards or Notecards + Branded Envelope with return address

  • Postcard

  • Menu

  • Brochure/Flyer

  • Price Sheet/Sales Sheet

  • Ad Design + more!

SOCIAL MEDIA collateral: 

Choose two of the following social media collateral items. Templates are fully editable layered files in .ai or .psd format, or in your Canva for Business account. Each template includes multiple branded backgrounds in a variety of your brand colors, fonts, patterns and textures.

  • 3 pinnable blog graphic template

    3 square social media templates 

    3 instagram story templates

    5 instagram story highlight icons (PNG files)

    3 social media profile images (PNG files) + 3 cover templates 

So just how exactly does this whole process work? 

1 | SAVE YOUR SPOT
Book your spot in my design queue by submitting a 50% non-refundable deposit and signing the contract.

2 | DO YOUR HOMEWORK
Create a Pinterest inspiration board (I'll help guide you!) and complete a comprehensive design questionnaire about your business, mission, goals, and ideal client.

3 | I DIVE IN
I take all of your "homework" and do a little research into your industry and your ideal client. Then I'll work my magic and start laying the foundation for your unique, custom brand.

4 | MOOD BOARD
I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.

5 | LOGO DESIGN
I deliver 4-5 initial primary logo concepts with notes on each concept and mockups for what the logo might look like on your website or on printed branding materials. You have three revisions of feedback so we can tweak until it's absolutely perfect.

6 | BRAND DESIGN
Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

7 | BRAND COLLATERAL*
Once all of your branding is in place, we get down to business and start cranking out collateral. I deliver your business card and stationery designs, and you have two revisions to make sure they are perfect.

8 | SOCIAL MEDIA GRAPHICS
Depending on which platform you want to use, I will create completely customizable templates on Photoshop, Illustrator, or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text, and you're on your way to a cohesive, branded instagram feed.

9 | BRAND LAUNCH
After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox, and you are ready to debut your beautiful new brand to the world. (Cue confetti!)

* The Essentials Package Only

What Susannah created for my business is priceless. She helped me choose a look and feel for my businessβ€”colors, patterns, secondary logos and fontsβ€”and then taught me how and when to use them. Working with Susannah is very easy and the turn around is very quick. I know I have everything I need to take the step from owning a business to owning a brand.
— Casey Wilson, Carben Events + Marketing