Branding + Squarespace Web Design
 
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My branding and web design package will give you a cohesive visual identity to tie together every component of your marketing—giving you the confidence to show off your business and book the clients you’ve been dreaming of.

 

There’s more to a brand identity than just a pretty package.

My in-depth brand questionnaire will help us dive deep into your brand’s message and target market, so that your brand design is built on strategy with your ideal client top of mind. I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

And there’s more to a website than just a pretty design.

Plenty of designers make beautiful websites, but I make websites designed to convert browsers to buyers. I’ll help you make sure that your message is clear and actionable, with a user flow that guides visitors to your specific business goals. Every design decision is deliberate with your end goal in mind.

 

So what all does this package include?

 
 

Brand + Logo Design

  • Initial consultation, Pinterest homework, and comprehensive questionnaire

  • Mood Board

  • Primary Logo Design

  • Custom Color Palette

  • 2-3 fonts custom selected for your brand

  • Alternate Logo and Submark/Watermark

  • Favicon

  • 2-3 Patterns/Textures

  • Business Card Design

  • Detailed Brand Guidelines PDF

*Scroll down to see collateral options

 Final files delivered:

  • All logos in color, black, and white (JPG, PNG, PDF, EPS)

  • High-res, print-ready PDF file of business card design

  • Detailed Brand Guidelines PDF

  • Patterns and/or textures in high-res format

Squarespace Website Design

  • Comprehensive web design questionnaire and strategy session

  • A fully custom, responsive Squarespace website that will look gorgeous on any device

  • Custom CSS coding (not just an edited Squarespace template)

  • Homepage, 5 content pages and new blog set-up ($150 for each additional page)

  • Assistance with custom domain registration (or connection if you already own one)

  • Assistance with Squarespace sign-up (Click here for info on Squarespace fees)

  • 20% Squarespace Circle discount on first annual payment

  • Website optimized for SEO basics

  • Custom graphics to maintain your branding consistency

  • Social media and eNewsletter integration

  • Detailed built-in website analytics

  • Insertion of your opt-in box

  • Custom pop-up

  • Custom 404 page

In your hands:

  • Full access to your brand new Squarespace site

  • Custom Squarespace web training videos so you're fully empowered to update your site moving forward

  • 2 week tech support on your site after launch

 

 How long will it take? 8-10 weeks

Investment: $5,000

Brand Collateral Add-On Items

Customize your package by adding on any of the following collateral items.

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PRINT COLLATERAL ITEMS:

Delivered as high-res, print-ready files. Printing available for an additional fee. 

  • Business Card set-up for additional employees

  • Letterhead + Branded Envelope

  • Thank You Cards or Notecards + Branded Envelope with return address

  • Postcard

  • Menu

  • Brochure/Flyer

  • Price Sheet/Sales Sheet

  • Ad Design + more!

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SOCIAL MEDIA collateral: 

Templates are fully editable layered files in .ai or .psd format, or in your Canva for Business account. Each template includes multiple branded backgrounds in a variety of your brand colors, fonts, patterns and textures.

  • Pinnable blog graphic template

  • Square social media templates 

  • Instagram story templates

  • Instagram story highlight icons (PNG files)

  • Social media profile images (PNG files)

  • Social media cover image templates

 

So just how exactly does this whole process work? 

1 | SAVE YOUR SPOT
Book your spot in my design queue by submitting a 50% non-refundable deposit and signing the contract.

2 | DO YOUR HOMEWORK
Create a Pinterest inspiration board (I'll help guide you!) and complete a comprehensive design questionnaire about your business, mission, goals, and ideal client.

3 | I DIVE IN
I study all of your "homework," then spend time researching your industry, competitors and ideal client to ensure that my design direction solves your needs, speaks your message, and helps your business stand out among your competitors. Then I'll work my magic and start laying the foundation for your unique, custom brand identity that will inspire your customers to take action.

4 | MOOD BOARD
I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.

5 | LOGO DESIGN
I deliver 3 initial primary logo concepts with notes on the strategy behind each concept and mockups for what the logo might look like on your website or on printed branding materials. The realistic photo mockups bring your logo to life, helping you visualize what it will look like in real life, beyond the screen. You have two optional revisions of feedback, and we will work together to make any edits as needed.

6 | BRAND DESIGN
Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

7 | BRAND COLLATERAL
We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two optional revisions to make sure they are perfect.

8 | SOCIAL MEDIA GRAPHICS
Depending on which platform you are comfortable working in, I will create completely customizable templates in Photoshop, Illustrator, inDesign or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text or images, and you're on your way to a cohesive, branded instagram feed.

9 | WEB DESIGN QUESTIONNAIRE
While I'm working on your branding, you will fill out an in-depth web planning questionnaire that outlines your website goals, pages, and any features and functionality that your website will need.

10 | WEB DESIGN
Once your branding and collateral are complete, we work hand-in-hand to create a badass website that is totally custom to you, your brand and your business goals. Your site is designed with your ideal customer as the star of the show, so you can start attracting the clients and customers you've been dreaming of.

11 | BRAND LAUNCH
After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox. I'll transfer your website over to you, teach you how to edit and update your Squarespace site, and set your brand new, gorgeous and effective site to go live. You sit back and watch your business grow.

Hold up! I've still got questions.

Q1. Why Squarespace?

Squarespace websites are beautiful, user-friendly, and all-inclusive. They offer hosting, domains, and templates all under one roof, which makes your life a lot easier!

Squarespace was designed with the do-it-yourself user in mind (that’s you!), making it incredibly easy for you to maintain and update your website on your own. They also offer awesome 24/7 customer support.

All Squarespace templates are responsive and mobile-friendly. This is critical as over half of all web traffic is from mobile devices. Your content will look great on every device, every time.

Every Squarespace website has built-in SEO (Search Engine Optimization), plus an automatically generated built-in sitemap that helps Google to crawl, understand, and rank your website.

Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; or patch security vulnerabilities. For you, that means less time worrying about technical stuff and more time to grow your business.

Q2. Are there any other costs?

Yes. In order to have a Squarespace site, you'll have to invest in a monthly plan ($18/month when billed annually or $26/month to month). You will also need a domain (if don't already have one). If you purchase your domain via Squarespace, it is free for your first year, then $20/year after that.

Q3. If Squarespace is so easy to use, why do I need a designer?

While Squarespace is super simple and user-friendly, there is quite a bit of technical knowledge required if you want to customize your site so that it stands out from the crowd. I use custom CSS, markdown, and other coding to create a unique website for each client. Plus, I handle everything from set-up to launch, so that you can focus on what you love to do.

Q4. Will you provide photos for my website, or do I need to supply my own?

If you would like help finding photos for your website, I can help you source stock images for an additional fee. But if you want your website to be totally custom and completely your own, I suggest providing your own high-res photographs that are entirely custom to your brand. Need help finding a photographer for headshots and lifestyle photos? Let me know! I know a couple of great photographers in Charlotte that I can recommend.

Q5. Will my project be completed in the specified timeframe?

As every project is different, I cannot guarantee a finished product in a set number of weeks. Completing your project within the estimated timeframe relies on you being available to communicate and review your designs as soon as they come to you. It's best to book your project during a timeframe when you know you have some free time to review and provide feedback.

Q6. I already have a logo and branding. Do you provide web design services only?

If you already have a logo and strong branding in place, and I feel like your current branding is a good fit with my style, I would love to chat more. Web design services without branding start at $3000.

Q7. Do you provide logo and branding without web design?

Yes! Click here to view my branding packages.

Q8. Do you offer payment plans?

Yes! 50% is due to reserve your spot and the remaining balance is due at the end of the project. If you would prefer, you can do 50% to reserve your spot, 25% on project start date, and 25% at end of project.

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Working with Hello Ginger was the best choice I could’ve made for taking my business to the next level. Sometimes it’s hard to express what your vision is, but Susannah was great at helping me nail it down. I don’t think I’ve ever been this proud to showcase my business website, business cards, and brand in general.
— Katie O'Neil, Glow Beauty Charlotte