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Hello Ginger | Branding + Design Services for Female Entrepreneurs

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New Logo Design for Laurel Belle Photography
May 24, 2017
Client Brand Reveals
Susannah Carpenter
New Logo Design for Laurel Belle Photography
Susannah Carpenter
May 24, 2017
Client Brand Reveals

New Logo Design for Laurel Belle Photography

Susannah Carpenter
May 24, 2017
Client Brand Reveals

I first met Laura of Laurel Belle Photography when she photographed my new headshots (which I loooove!) and was immediately drawn to her sweet and easygoing personality. I wasn't sure what to expect going into the photoshoot, but Laura made me feel totally at ease in front of the camera, and I left feeling like I had made a new friend! 

Luckily we exchanged business cards and met up a couple weeks later to discuss branding and logo design. Laura had had her current logo for awhile and wanted something fresh to better reflect the evolution of her business. She started out as a family photographer but has since evolved to focus on "confidence boosting photo experience sessions" for women, girls and entrepreneurs. Great, right?? In addition to branding, glam, professional and headshot sessions, one of my favorite things that Laura offers is called "The Confidence Project." These photo shoots are for teen girls to help them feel beautiful and build their self esteem. Their portraits are combined with quotes from family members, friends, coaches, etc. to create works of art that will help the girls remember how unique and special they are. How great is that?! 

Laura originally wanted her logo to reflect her core focus area -- women and girls-- and the confidence-building positivity of her business, so we started out with concepts to reflect a very positive, lighthearted and feminine style.

Laura loved the logos, but we weren't quite there yet. Laura is a big Audrey Hepburn fan and her favorite quote is "Happy girls are the prettiest" from Breakfast at Tiffany's, and she really wanted to convey that message in her logo. She suggested incorporating some of the Breakfast at Tiffany's elements into options #1 and #2 from above.

LaurelBelle_UpdatedLogoConcepts3.png

While Laura originally thought that she wanted her logo to reflect that girl power vibe, sometimes it takes actually seeing your name in a certain style to say "Nope, that's not right!" After some soul searching, Laura decided that although most of her client base is women, she still wanted to appeal to corporations and families without coming across as over the top girly. So we went back to the drawing board! This time we were going the minimalist route — something clean and sophisticated to appeal to all of Laura's clients. 

Finally, we nailed it! Laura loved new option #2. For this concept, I had combined the "LB" from Laurel Belle into a geometric, modern camera shutter. We added a variant logo based off the primary logo and boom! There you have it. New modern, minimalist logo for Laurel Belle Photography. :) 

P.S. How great would Laura's submark logo in an copper foil?? Adding this pretty mockup just because. :)

And seriously, if you're ever in need of a headshot, a glam session with your besties, or you just want to feel pretty, give Laura a call. She's your girl! 


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Tagged: logo design, photographer logo, photography logo, logo, minimal logo, minimalist logo, feminine logo, girly logo, breakfast at tiffanys logo, audrey hepburn logo

Newer PostNew Brand Design for Elizabeth Greenberg
Older PostBrand Design: Athena Gray Photography
SusannahCarpenter_headshot.jpg

hi, i'm susannah!

A graphic designer and brand stylist on a mission to elevate women-owned businesses with powerful branding. 

More about me »

let's work together

LATEST ON INSTA

@hellogingercreative

And don’t you forget it ✨ #girltribepopup
A few fun little submark concepts that didn't make the cut! 🌵
Loved designing this pattern for @creativefounders, and how dreamy does it look as a liner in these minty boxes for the #creativefoundersconference? 😍
______
If you look closely, the little dots are actually the SCF submarks designed by Kelsey Baldwin of @paperandoats. Each submark represents a different pillar of the SCF Course (Core, Client, Brand, Call, Money, Plan), and I love that this pattern represents each facet of the SCF community. 
______
📷: @creativefounders
When Kristin of @creativefounders reached out to me a couple months ago to help her with a top secret branding project for the Society for Creative Founders (SCF), I literally asked her, “Are you sure??” 😂 
______
Thank God she was sure, because this is one of my favorite projects I have ever had the honor of working on. Head over to the blog for the full details about why I was hesitant and how I overcame that, plus full details and reveal on the brand spankin’ new brand design! 🎉
_______
I had SO MUCH FUN working on this project with Kristin. It can get lonely as a solopreneur, so it was a refreshing change of pace to work hand in hand with a fellow designer, bouncing ideas off each other and getting googly eyed over fonts. 😍😍 (#fontsnob) It was also nice to work with somebody who analyzes every detail as much as I do! We put a lot of love and thought into every last design decision, and hopefully that is evident in the new branding. 💛
______
P.S. The 2018 SCF Conference kicked off yesterday, so be sure to follow along with #creativefoundersconference to see the new branding come to life in all of Kristin’s freakin’ gorgeous details! (I’ll be over here stalking and wishing I was there for the next couple days!) #creativefounders
Wrapping up March today and looking forward to starting four new client projects in April! One of my favorite parts of my job is getting to know women entrepreneurs from all over the country, and I’m so excited to dive into the brands of women-owned businesses from Charlotte to California to New York. Bring it on, April! 💪🏻#womensupportingwomen #thefutureisfemale // 📷 @emmaloophoto
When the branding pattern you design for a client ends up on their wall! 😍😍😍 @glowbeautyclt

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latest on twitter

  • If you are considering purchasing your logo from a quick, inexpensive online service site, read this first. https://t.co/s5DcfBVzlF
    about a month ago
  • 19 Design Fails That Prove Fonts And Spacing Are Everything - BuzzFeed https://t.co/j69LyhOENM
    about 2 months ago
  • 😍😍😍 https://t.co/I4Ytlu0uBA
    about 3 months ago
 
headshot_closeup.png

Hi, I'm Susannah! 

A brand + web designer on a mission to elevate women-owned businesses with powerful branding and websites that convert. 

let's chat: susannah@helloginger.com

let's be friends on instagram

And don’t you forget it ✨ #girltribepopup
A few fun little submark concepts that didn't make the cut! 🌵
Loved designing this pattern for @creativefounders, and how dreamy does it look as a liner in these minty boxes for the #creativefoundersconference? 😍
______
If you look closely, the little dots are actually the SCF submarks designed by Kelsey Baldwin of @paperandoats. Each submark represents a different pillar of the SCF Course (Core, Client, Brand, Call, Money, Plan), and I love that this pattern represents each facet of the SCF community. 
______
📷: @creativefounders
When Kristin of @creativefounders reached out to me a couple months ago to help her with a top secret branding project for the Society for Creative Founders (SCF), I literally asked her, “Are you sure??” 😂 
______
Thank God she was sure, because this is one of my favorite projects I have ever had the honor of working on. Head over to the blog for the full details about why I was hesitant and how I overcame that, plus full details and reveal on the brand spankin’ new brand design! 🎉
_______
I had SO MUCH FUN working on this project with Kristin. It can get lonely as a solopreneur, so it was a refreshing change of pace to work hand in hand with a fellow designer, bouncing ideas off each other and getting googly eyed over fonts. 😍😍 (#fontsnob) It was also nice to work with somebody who analyzes every detail as much as I do! We put a lot of love and thought into every last design decision, and hopefully that is evident in the new branding. 💛
______
P.S. The 2018 SCF Conference kicked off yesterday, so be sure to follow along with #creativefoundersconference to see the new branding come to life in all of Kristin’s freakin’ gorgeous details! (I’ll be over here stalking and wishing I was there for the next couple days!) #creativefounders
Wrapping up March today and looking forward to starting four new client projects in April! One of my favorite parts of my job is getting to know women entrepreneurs from all over the country, and I’m so excited to dive into the brands of women-owned businesses from Charlotte to California to New York. Bring it on, April! 💪🏻#womensupportingwomen #thefutureisfemale // 📷 @emmaloophoto
When the branding pattern you design for a client ends up on their wall! 😍😍😍 @glowbeautyclt
Makeup optional, teeth brushing required. 🤷🏼‍♀️ (link in profile!)
Happy Monday, friends! I’ve been working with Katie of @glowbeautyCLT for a couple months on a fresh new brand identity and a brand spanking new website to streamline her business(es). Katie’s business has evolved over the years, resulting in TWO businesses, TWO business names, and TWO websites. Ain’t nobody got time to manage all of that! So to simplify her life, Katie pulled the plug and said goodbye to Makeup Your Face and Glow Beauty and Lash, combining everything into ONE streamlined business, Glow Beauty Charlotte! 🎉 I had so much fun working with Katie to help her “dream branding” come to life, and am so excited for her that she now has ONE website that lists ALL of her services. (And she has a lot!) Go check it out at glowbeautycharlotte.com and swipe left to see more of her branding! 💕 #hellogingercreative
It’s cold and rainy here in Charlotte, but this mood board is brightening up my morning! ☀️ Sending final files for this branding project to my client today, can’t wait to share! #hellogingercreative #moodboardmonday

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