I first met Laura of Laurel Belle Photography when she photographed my new headshots (which I loooove!) and was immediately drawn to her sweet and easygoing personality. I wasn't sure what to expect going into the photoshoot, but Laura made me feel totally at ease in front of the camera, and I left feeling like I had made a new friend!
Luckily we exchanged business cards and met up a couple weeks later to discuss branding and logo design. Laura had had her current logo for awhile and wanted something fresh to better reflect the evolution of her business. She started out as a family photographer but has since evolved to focus on "confidence boosting photo experience sessions" for women, girls and entrepreneurs. Great, right?? In addition to branding, glam, professional and headshot sessions, one of my favorite things that Laura offers is called "The Confidence Project." These photo shoots are for teen girls to help them feel beautiful and build their self esteem. Their portraits are combined with quotes from family members, friends, coaches, etc. to create works of art that will help the girls remember how unique and special they are. How great is that?!
Laura originally wanted her logo to reflect her core focus area -- women and girls-- and the confidence-building positivity of her business, so we started out with concepts to reflect a very positive, lighthearted and feminine style.
Laura loved the logos, but we weren't quite there yet. Laura is a big Audrey Hepburn fan and her favorite quote is "Happy girls are the prettiest" from Breakfast at Tiffany's, and she really wanted to convey that message in her logo. She suggested incorporating some of the Breakfast at Tiffany's elements into options #1 and #2 from above.
While Laura originally thought that she wanted her logo to reflect that girl power vibe, sometimes it takes actually seeing your name in a certain style to say "Nope, that's not right!" After some soul searching, Laura decided that although most of her client base is women, she still wanted to appeal to corporations and families without coming across as over the top girly. So we went back to the drawing board! This time we were going the minimalist route — something clean and sophisticated to appeal to all of Laura's clients.
Finally, we nailed it! Laura loved new option #2. For this concept, I had combined the "LB" from Laurel Belle into a geometric, modern camera shutter. We added a variant logo based off the primary logo and boom! There you have it. New modern, minimalist logo for Laurel Belle Photography. :)
P.S. How great would Laura's submark logo in an copper foil?? Adding this pretty mockup just because. :)
And seriously, if you're ever in need of a headshot, a glam session with your besties, or you just want to feel pretty, give Laura a call. She's your girl!