New Brand Design for Elizabeth Greenberg

I have to admit, when I first met with Elizabeth Greenberg to discuss her branding, I wasn't totally sure where we were going to go with this! Elizabeth is a renaissance woman with a wide array of talents and passions. She is a content marketer, horseback riding coach and fashionista. She actively runs three different blogs and was looking for a way to brand all of her different ventures together. So we set out to design a "personal brand" that would then tie into her other ventures — EFG Marketing, EFG Equine and BeYou.


Step 1: Inspiration Board

So where do you start when you've got brands that are quite different? A few of the styles that Elizabeth wanted her brand to convey were feminine, classic, sophisticated, fun, bold and colorful. She loves ocean blues and the fashionista in her has always been drawn to red accents. She mentioned Ralph Lauren in our initial chat so I definitely had that equestrian vibe in the back of my mind while compiling her mood board. Here's what we came up with! 


Step 2: Logo Design

We started out with six original concepts, including a concept for EFG Marketing to see how we could brand the two logos together.

Elizabeth loved #2, and had the idea to do a braided rein around it instead of the vines to bring in an equestrian vibe. She also liked #5 but wanted to give it a little something extra to make it pop.

With that feedback, I added the reins around option #2 and also added them to option #5 to give it that extra something something.

In the meantime, Elizabeth decided to use logo #6 separately as her logo for EFG Marketing, but wanted to somehow tie that logo into her personal logo. So we pulled in the red font used in "marketing" in the EFG logo and used it for "Greenberg."

After revision #2, Elizabeth felt like option #2 was better suited to her industry and target demographic, but wanted it to have the "pop" aspect of #1. So I tweaked the Elizabeth lettering color to give it a little more contrast and BAM! We had our final logo. :)


Step #3: Branding Board

We already had our primary logo and color palette, so now we just needed some variant logos, patterns and typography. Elizabeth wanted to use her nickname, "Betta," (and social media handle, @BettaBeYou), so we pulled that into her submark, which I love! I'm also kind of obsessed with the patterns we ended up with. They definitely have an equestrian feel with the houndstooth and argyle, and the floral pattern brings in the femininity and the reds that Elizabeth loves! I also created a couple of fun brand elements that Elizabeth can use across her social media and blogs to pull her personality into her branding. 


Step #4: Social Media Graphics

To tie her social media pages into her branding as well, I created Facebook and Twitter covers and social media share graphics. 

The social media graphics are editable templates that Elizabeth can easily pull into Photoshop and swap out patterns, fonts, background colors, etc. to mix and match as she pleases! 

I also created a set of templates that Elizabeth can use on her blog, that are sized to pull perfectly into her Facebook thumbnail images. 

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Step #5: Business Stationery

Last step: business stationery! We brought in the floral for Elizabeth's notecards and business cards and I am loving how they turned out. Something pretty to stand out on people's desks or in their wallets, for sure! :) 

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So there you have it! Be sure to follow Elizabeth on insta/FB/twitter @BettaBeYou, and check out her blogs at the links below. :) 

EFG Marketing | EFG Equine | BeYou

Brand Design: Alani Lane Interiors

Alani Lane is an interior design firm that specializes in tropical and coastal spaces. They wanted their brand to reflect that with tropical colors and bright, fresh imagery.

Our project began with the mood board below, which inspired the tropical color palette, the pineapple brand element and the pineapple-inspired patterns. We love how the final branding and collateral turned out!

Now Offering Design + Branding Services For Female Entrepreneurs

I AM SO EXCITED to *officially* announce that Hello Ginger is now offering design and branding services for female entrepreneurs! From logo design to full branding packages to a la carte marketing materials, I'll be connecting with women-owned businesses to create branded materials targeted to your ideal client. Starting a new business venture and need a logo? I'm your girl. Been in business a couple years but feel like your brand needs a facelift to better represent you? I got you. Already have an established brand but need a designer to create a piece that fits that brand? Let's chat. I want to help your brand shine!

WHY SERVICES?

With over 8 years of professional experience designing for businesses, I feel like this is a natural progression for the Hello Ginger brand. When I left my full-time job last November to concentrate solely on raising my little one and growing Hello Ginger, I felt an immediate void in designing logos, branding campaigns, and print and marketing materials. I love me some product design, but I also love being versatile and designing to fit other brands. A silly saying on a cute coffee mug makes me happy, but so does a crisp, clean pricing sheet or a simple, minimalist logo design. I want to design to fit your brand — not mine!

WHY FEMALE ENTREPRENEURS?

It seems like now more than ever women are leaving the corporate world to pursue their passions and start their own businesses. I love being a part of this movement and feel passionate about supporting other women-owned businesses. My style is fun, colorful, and slightly girly, and I want to bring that happy vibe to female-led businesses. It's also no secret that I love the color pink, so it feels natural that the Hello Ginger brand will be designing for fellow boss babes. Girl tribe unites! 

WHY SHOULD YOU WORK WITH ME?

As a small biz owner myself, I know how overwhelming it can be to get all of the pieces together to launch a business. I want to take the creative part off your hands and let you get down to business. Let's chat about what makes your business unique and build a brand that represents you. Whether you’re just starting out or if you’re looking to give your brand a face-lift, I would love to help you build a brand that reflects your style and vision.

WHAT ABOUT THE HELLO GINGER PRODUCT LINE?

Don't fret — my product line still exists! While you won't see my products on my website anymore, you can still shop the collection via my Etsy site. And the collection will continue to grow, so be on the lookout for some fun new stuff! Make sure to follow me on instagram to be the first to know about new products or sales.

HOW CAN WE WORK TOGETHER?

Browse my list of services to get a basic idea of what I offer, then contact me! If you need something that is not listed, let's chat and I will put together a pricing quote for you. I'm excited to get started!