New Brand Design for Elizabeth Greenberg

New Brand Design for Elizabeth Greenberg

I have to admit, when I first met with Elizabeth Greenberg to discuss her branding, I wasn't totally sure where we were going to go with this! Elizabeth is a renaissance woman with a wide array of talents and passions. She is a content marketer, horseback riding coach and fashionista. She actively runs three different blogs and was looking for a way to brand all of her different ventures together. So we set out to design a "personal brand" that would then tie into her other ventures — EFG Marketing, EFG Equine and BeYou.