I see you, lady. You’re a passionate solo entrepreneur putting your heart into building a badass business.

You have a mission and a purpose and you understand what makes your business unique. You’ve got so much to offer, and you’re working day in and day out to tell your story, attract your tribe, and show up to the world like the fierce girlboss that you are.

But if you’re being honest with yourself, does your brand truly reflect your awesomeness? Is it telling a story and shining a light on who you are and what you have to give to the world? Are you showing up as brilliant and fabulous as you really are?

I see you lady, and I want to dive in deep and bring your awesome to life. Not sure how to express what you want you brand to look like? I got you, girl.

My proven brand discovery process digs deep to find the soul of your business—your story, your why, your how—and helps you find clarity so we can bring your vision to life.


Hi, I'm Susannah!

Owner + Designer

I'm a designer and maker who loves creating bright and beautiful brands for bright and powerful entrepreneurs like you! I am based out of Charlotte, NC and have more than 8 years of professional design and marketing experience. I have worked as a designer and digital marketing manager for a variety of local magazines and have done freelance design for multiple businesses in the Charlotte area. I launched my first creative business—Sweetpress Studio—in 2012, designing wedding, event and birthday party invitations, before turning my attention to product design with Hello Ginger in 2015. In 2017, Hello Ginger transitioned to a full service branding and graphic design studio for female entrepreneurs.

From obsessing over color palettes to designing patterns to tediously analyzing fonts and typography, I love every aspect of the design process. Nothing makes me happier than getting lost in a complex pattern design, learning a new design trick, or settling on the perfect shade of blue. I treat my clients' work just as I do my own — I won't settle on anything less than fabulous. 

When I'm not designing or running my business, you can usually find me at home with my hubby and 1-year-old son, stalking Pinterest for color inspiration, binge-watching DVR/Netflix, scrolling through Instagram, or singing broadway showtunes offkey. And if I'm not at home, I'm probably at Target. Definitely at Target! 

Headshot by Laurel Belle Photography


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