branding + web design
for female entrepreneurs

Let's build a brand and website that speaks your message, elevates your business, and brings in the clients you've been dreaming of.
 
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Hey boss lady!

I’m Susannah, a brand stylist that helps passionate female entrepreneurs (like you!) shine bright with a visual brand + web identity that speaks direct from the soul of their business.

I’ll help you dive deep into the mission and values of your business with an in-depth brand discovery process, then work with you to design a cohesive, visual brand identity and website that not only showcases your vision and purpose, but helps you attract the tribe of clients you have been dreaming of.

branding is more than just a pretty design

I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

recent work

Portfolio Gallery
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Beautiful Idiot Clothing
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Glow Beauty Charlotte
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kind words from my clients

 
Homepage Testimonials
Kristin Wilson
Kristin Wilson | Society for Creative Founders
Kristin Wilson | Society for Creative Founders

If you're looking for a brand designer who has tremendous design skills, an aesthetic that gives you professional look with a unique style nestled into it, and someone who can hear what you're truly wanting to do through all of the noise that you're thinking of, Susannah is the perfect person to work with!

Kristin Wilson | Society for Creative Founders
Jenna Pelcher | Willa & Rose
Jenna Pelcher | Willa & Rose
Jenna Pelcher | Willa & Rose

I felt very comfortable with Susannah the moment I met her, and knew that I was putting my brand in good hands. I felt like she “got me” and what I wanted to convey through my branding. I really respected her advice and was comfortable giving feedback. I cannot wait to work with her again!

Jenna Pelcher | Willa & Rose
Susan Brown | For Pete's Sake Pottery
Susan Brown | For Pete's Sake Pottery
Susan Brown | For Pete's Sake Pottery

Start to finish it was an amazing experience! I am over the moon in love with every single piece that Susannah created for me — even the concepts I did not choose were hard to pass up! Susannah is organized, timely and a nice as she can be.

Susan Brown | For Pete's Sake Pottery
 

alright, lady...

Are you ready to invest in yourself? 

 
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Hi, I'm Susannah! 

A brand + web designer on a mission to elevate women-owned businesses with powerful branding and websites that convert. 

let's chat: susannah@helloginger.com

let's be friends on instagram

Happy website launch day to @prooftoproduct (formerly Tradeshow Bootcamp)! 🎉🥂 Katie Hunt founded Tradeshow Bootcamp in 2011, and has coached thousands of business owners towards getting their products in retail shops around the world (like Anthropologie, Target, and Starbucks, just to name a few!). ⁣ ⁣ In 2017, Katie launched the Proof to Product podcast, and last year, the Proof to Product mastermind group. As her business has grown, she realized that they had outgrown their name and needed to make a change, and have officially rebranded to Proof to Product with a brand spankin' new shiny website! 🖥✨⁣ ⁣ It was SUCH an honor collaborating with Katie on this project, and I had a blast working with their already established brand identity and logo — I probably would have never had the guts to pull off an orange + red brand design, but I have grown to LOVE this fun color combo! 🧡❤️⁣ ⁣ PTP has a ton of offerings and resources, and I had a lot of fun brainstorming with Katie and her team on how we could streamline all of their courses and resources and present them in a way that would help their audience as quickly as possible. ⁣ ⁣ Scroll 👉🏻 to see more, and head on over to prooftoproduct.com to see the full site in action! ⁣ ⁣ And if you are a product-based business or stationery designer looking to grow your biz and get your products on the shelves of retail stores big and small, definitely check out the PTP podcast and free courses for TONS of helpful info about tradeshows, wholesale + more!
Today I would have been 13 weeks pregnant and having recently delivered the news to Jack that he was going to be a big brother, but God decided that wasn’t the way our story would go. It’s been five weeks since we found out that the baby we had prayed for and thanked God for wouldn’t be joining us on this Earth, but today the pain is still fresh. Most days as of late I’m fine, the sadness only coming in moments, but today on Mother’s Day I woke up feeling empty and alone. . I debated sharing this here, but here’s what I know: Going through a miscarriage is a deep, lonely grief that cannot be put into words. You feel alone because you were two and all of a sudden you are one, and because to the outside world you are pretending that everything is okay when it isn’t. You know that miscarriage is common, occurring in 1 in 5 pregnancies, but it sure doesn’t feel that way because people. don’t. talk about it. Your social media feeds are inundated with pregnancy and birth announcements, and every time you see another one it causes a deep pain in your gut as you ask God, “Why can’t that be me?” . I am not sharing this for condolences or for anyone to feel sorry for me, but so that anyone who is currently going through this may feel just a little less alone. Our social media feeds will be filled today with happy photos of mothers and their babies, and we don’t blame or resent those mothers for sharing their joy, just as I am sharing this photo today of my own redheaded joyful little blessing who I am so, so grateful for. But someone out there might need a break in the feed and a reminder that they are not alone, that there is someone else out there who is grieving today too. . So I am wishing a Happy Mother’s Day to all the mothers out there — those celebrating the babies they have raised or the babies they hold, those mourning the babies they have lost, and those future mothers who are praying for the babies they have yet to conceive. Us women are so strong, and we are all in this together. 💛 #repost @susannahcarpenter
We started reading to Jack every night when he was just a few months old, and now the end of every book is followed by “I wanna read another!” We try to cap it at 3 books a night, but Jack always chooses no less than 5 more books to take to bed with him that he can “read” with his flashlight. I love hearing his little voice on the monitor as he chatters away reading to his stuffies. This month, we received our first @literari subscription box and are so excited to receive 5 new books each month! You have a week to return the books, and can choose to purchase any that you love. Our first box did not disappoint, several of which have beautiful illustrations, which I love! 😍 I also love the @literati tagline, “Because bookworms become butterflies,” and pray that Jack will remain a bookworm as he grows older, just like his mama! 📚🐛🦋🤓
Missing these ladies today but so grateful for our group texts and FB group that lets us pretend like our offices are just down the hall from each other so we can stick our heads out the door and holler questions at each other. 👋🏻 Being a solopreneur can get lonely, and sometimes you just wish you had coworkers to vent to or go to for advice. If you’re feeling a little lonely in your business journey, I encourage you to connect with likeminded business owners in your industry, because they are likely in need of a little company themselves! 💛 #communityovercompetition
Pass it on, today and every day. 🥂🍾 We rise by lifting others! 👯‍♀️ Happy #internationalwomensday to all my strong, fierce, capable, powerful sisters out there! 💕
While working with Kristin from @creativefounders on the rebrand for Society for Creative Founders, she told me that she wanted her brand to feel like "a casual conversation between friends," and I think we hit the nail on the head in our typography selections. EVERY time I see a graphic from SCF, I STILL get giddy about our font choices. It's a good sign when your designer heart is still pitter pattering over a font after you have seen it a million times! Font crushes are real, y'all. 😍 . But back to that whole conversation between friends thing. I know I talk about @creativefounders a lot around here, but that's b/c I truly feel like every single woman in the SCF community is my friend. Even if I have never met or spoken to them. Even if I don't know their name. There's this weird connection between SCF alums (aka women who have attended a @creativefounders conference), and it's like we have this instant understanding that we're gonna be friends for life. This community has supported me, held me up and cheered me on for nearly 4 years now, and to have that kind of support as a small business owner or solopreneur is INVALUABLE in your business journey. . I could sing praises for SCF all day long, but long story short, registration for the Fall 2019 Creative Founders Conference opens TOMORROW. There are a limited # of spots, and every woman that snags one of those spots is going to have her business & her entrepreneur heart changed forever. I'm not just preaching all this because SCF was my client or because Kristin is my friend. Before any of that happened, I was just a confused gal four years ago who loved to design and knew that I was meant to be a part of something bigger in my business journey. Attending the conference was the turning point from pipe dreams to let's make it happen. And it did. 🙌🏻 Don't walk, RUN to registration tomorrow morning at 10am CST. You'll forever be glad that you did! 💕
Throwback to this oldie but goodie! Still drooling over this dreamy combo of blush and green. 😍
I'm going to let you in on a little secret: Your brand identity is essentially meaningless if you are not consistently communicating your message and your visual identity over and over again. (And listen, that is reaallyyy hard for me to say as a brand designer!) Your brand identity is just the beginning of your overall brand experience. . Today on the @creativefounders blog I'm chatting all about how you can create an incredible brand experience by infusing your brand identity and message into every single avenue of your brand with brand touchpoints. I've broken it down into five easy steps to make sure that you are utilizing each of your touchpoints in a way that will elevate your brand identity. PLUS, there's a free download with over 100 different brand touchpoints you could be utilizing in your business and your marketing. 👊🏻 Link in bio! 💕
As a creative, it's so easy to get lost in the fun/creative/design aspect of your business and procrastinate on the mundane, like managing your inbox. Anybody else have an email problem? 🙋🏼‍♀️ I'm setting aside the next 45 minutes to crank up my Deep Focus playlist on Spotify and fire back as many emails as I can. Sooo if you're waiting for a response from me.... I’m sorry, and I'm coming for ya! 👊🏻 📷 @annafilly 😘
Hello Ginger does not discriminate against race, religion, gender identity, or sexual orientation.