branding + web design
for female entrepreneurs

Let's build a brand identity that speaks from your soul and resonates with the clients you've been dreaming of.
 
 
SusannahCarpenter_headshot.jpg

Hey boss lady!

I’m Susannah, a brand stylist that helps passionate female entrepreneurs (like you!) shine bright with a visual brand + web identity that speaks direct from the soul of their business.

I’ll help you dive deep into the mission and values of your business with an in-depth brand discovery process, then work with you to design a cohesive, visual brand identity that not only showcases your vision and purpose, but helps you attract the tribe of clients you have been dreaming of.

 
G_Susannah_Headshots-8.png

here's how I can help

Brand identity, Squarespace web design, logo design, a la carte design services + more

packages + pricing

recent work

Portfolio Gallery
KellyCo_WeddingPage.png
GloHaus_2.png
SCF_insta.png
Beautiful Idiot Clothing
download.png
Cynthia_InstaSquare4.jpg
Glow Beauty Charlotte
Elodie_ShoppingBag.jpg
bizcards.jpg
Bar_BizCardPattern.png

kind words from my clients

 
Homepage Testimonials
Kristin Wilson
Kristin Wilson | Society for Creative Founders
Kristin Wilson | Society for Creative Founders

If you're looking for a brand designer who has tremendous design skills, an aesthetic that gives you professional look with a unique style nestled into it, and someone who can hear what you're truly wanting to do through all of the noise that you're thinking of, Susannah is the perfect person to work with!

Kristin Wilson | Society for Creative Founders
Olivia Hayward
Olivia Hayward | Mane Message
Olivia Hayward | Mane Message

Working with Susannah has been such a joy! Her communication is fast, clear and comprehensive. I am thrilled with my new branding!

Olivia Hayward | Mane Message
Kelly Martin
Kelly Martin | Kelly & Co. Events
Kelly Martin | Kelly & Co. Events

Susannah made this process so easy for me. Even though I am super particular and often indecisive, she walked me through the process with such patience and professionalism. She totally understood my vision from the start and delivered my new brand and website beyond my wildest dreams.

Kelly Martin | Kelly & Co. Events
 

alright, lady...

Are you ready to invest in yourself? 

 
headshot_closeup.png

Hi, I'm Susannah! 

A brand + web designer on a mission to elevate women-owned businesses with powerful branding and websites that convert. 

let's chat: susannah@helloginger.com

let's be friends on instagram

Kicking off my first branding project of 2019 in my happy place — surrounded by blue + white! 💙 This combo of chinoiserie, gingham + bamboo inspo, tied up in a pretty derby-inspired bow has me like 🤩🤩🤩🤩🤩🤩🤩🤩🤩
Best of 2018! Thanks for the love this year! 💕
21 branding + logo design projects, 25 fabulous design clients. Scroll for the full recap! Thank you for a wonderful 2018!
I had big plans for December. I took the month off from client work, with plans to work on my business and have more time to be present with my family during the holidays. I was going to get my portfolio up to date with all my branding projects from 2018, finally catch up sharing them all here on insta, rework some of my systems + procedures, organize my files, and redesign my website. And what do you know, here it is December 29th, and I have done absolutely nothing listed above besides be present with my family during the holidays. There was also shopping, decorating, Christmas cards, client gifts, and beginning the process of building a house, and somewhere in the midst of tile selections + gift wrapping + soaking up my son’s only Christmas season as a 2 year old, I lost site of those big plans I had for December. But you know what? I am totally at peace with it. I worked myself ragged in 2018, taking on more clients than I could handle, and by the end of November I was burnt the eff out. 🔥 I may have accomplished NOTHING towards my business in December (0%, nada, zilch), but my batteries and my soul needed recharging. And when I look back on this month, I’m grateful for the memories spending my weekdays Christmas shopping at the mall with my son and my mom, going out to lunch, spending hours in Target + Marshall’s ALONE, frequent Starbucks visits, listening to Christmas music + wrapping gifts, heck, even a few afternoons watching Hallmark movies on the couch while my son napped. Not frantically trying to get revisions to a client. Not having my nose glued to my computer redesigning my website. Not having my thumbs glued to my phone catching up on insta posts. Not worrying about systems + procedures and how I can make 2019 better. Sometimes your tank has to get to empty before you realize what you really need to fill it back up. I’m closing out 2018 filled up with toddler snuggles and giggles, Chai lattes and me time. Bring it on 2019, I’m ready for you. 💕💃👋
Brand reveal alert! @jessalonso and I met several years ago at the @creativefounders conference, so I was so excited when she reached out to me to help with her branding. Jess is a fellow designer herself, so not only do we speak the same language, but it made the creative process so fun and collaborative! . Jess is a self-described "serial entrepreneur," and like many of us entrepreneurs, she's still trying to figure out the exact direction that she wants to take her business. Currently she is a Virtual Assistant for graphic designers, creating candles and knits on the side for fun. She also plans to share her personal story on her blog, with hopes that her struggles will resonate with others and make them feel seen and less alone in their own struggles. I love the ambiguity of Jess's business name, as the "& Co." stands for her daughter (her reason and purpose), as well as "Courage" —  the driving force that has gotten her through her own struggles. I looove the way everything came together in a visual illustration of her core values: transparency, inner strength, love, courage and authenticity. . Connect with Jess at @jessalonso if you’re in need of a VA with design experience, or if you just need someone to connect with. Sometimes all it takes to lift you up is to have someone else in your corner say, “I feel ya, girl. I have been there, and you are not alone!” 💕
Sending final files for this simple + classy logo off to a client today!
Happy Thanksgiving! 🙌 🍁🍂🌽🏈 Grateful for all of my fabulous clients and my followers here on insta. Wishing everyone a blessed day full of warm hearts and full bellies! 💛
One of my favorite pages that I designed for the new @printedmint site because I just love these little minty icons! 😍
Fellow designers: Raise your hand if you're horrible about sharing timely brand reveals! 🙋🏼‍♀️ (No? Just me? Cool. 🙈) I am so excited to finally share this project, that I am SO thrilled and honored that I had the opportunity to work on! As a former product designer and @printedmint customer for life, I was *beyond* stoked when Mary, the owner + #girlboss of Printed Mint, reached out to me to help her with a brand and web design refresh. Tapping into Printed Mint's ideal customer took my brand strategy process to a whole other level since I used to actually BE their ideal customer. And since I used to spend a LOT of time on their website placing my customer orders, I was easily able to identify how we could re-organize their website in a manner that would make sense from a user standpoint, and that would help make their customer experience a breeze. . Mary and I had SO much fun working together with all this minty goodness, and implementing a fresh new visual identity across all platforms. From web design to custom icons to business cards to social media graphics and newsletter templates, we sprinkled their new minty fairy dust over every medium to ensure a cohesive and distinguishable visual brand identity. 😍 Scroll through for a snapshot of what we created, and fellow PM customers, holler if you’ve had a chance to take their new site for a test drive! 🖥 💕
Hello Ginger does not discriminate against race, religion, gender identity, or sexual orientation.