branding + web design
for female entrepreneurs

Let's build a brand and website that speaks your message, elevates your business, and brings in the clients you've been dreaming of.
 
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Hey boss lady!

I’m Susannah, a brand stylist that helps passionate female entrepreneurs (like you!) shine bright with a visual brand + web identity that speaks direct from the soul of their business.

I’ll help you dive deep into the mission and values of your business with an in-depth brand discovery process, then work with you to design a cohesive, visual brand identity and website that not only showcases your vision and purpose, but helps you attract the tribe of clients you have been dreaming of.

branding is more than just a pretty design

I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

recent work

Portfolio Gallery
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Beautiful Idiot Clothing
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Glow Beauty Charlotte
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kind words from my clients

 
Homepage Testimonials
Kristin Wilson
Kristin Wilson | Society for Creative Founders
Kristin Wilson | Society for Creative Founders

If you're looking for a brand designer who has tremendous design skills, an aesthetic that gives you professional look with a unique style nestled into it, and someone who can hear what you're truly wanting to do through all of the noise that you're thinking of, Susannah is the perfect person to work with!

Kristin Wilson | Society for Creative Founders
Jenna Pelcher | Willa & Rose
Jenna Pelcher | Willa & Rose
Jenna Pelcher | Willa & Rose

I felt very comfortable with Susannah the moment I met her, and knew that I was putting my brand in good hands. I felt like she “got me” and what I wanted to convey through my branding. I really respected her advice and was comfortable giving feedback. I cannot wait to work with her again!

Jenna Pelcher | Willa & Rose
Susan Brown | For Pete's Sake Pottery
Susan Brown | For Pete's Sake Pottery
Susan Brown | For Pete's Sake Pottery

Start to finish it was an amazing experience! I am over the moon in love with every single piece that Susannah created for me — even the concepts I did not choose were hard to pass up! Susannah is organized, timely and a nice as she can be.

Susan Brown | For Pete's Sake Pottery
 

alright, lady...

Are you ready to invest in yourself? 

 
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Hi, I'm Susannah! 

A brand + web designer on a mission to elevate women-owned businesses with powerful branding and websites that convert. 

let's chat: susannah@helloginger.com

let's be friends on instagram

Susan of @forpetessakepottery is known for the beautiful blue + white florals that she hand paints on her pottery, so we knew that we just HAD to have a blue + white floral as one of her brand patterns! I told Susan it would be a crime for me to design a floral pattern that was not done by her own hand, so she drew tons of individual flower graphics on her iPad Pro, and I pulled each graphic into Illustrator and arranged them into a beautiful seamless repeat pattern that just screams For Pete's Sake! (If you know her work, you know how recognizable her beautiful florals are!) We also pulled in a few more patterns like this bamboo monogram pattern and classic gingham, in her Southern derby-inspired brand palette of blues, navy, and kelly green. 💙💚 Swipe to see how gorgeous the floral pattern is as an envelope liner for Susan's notecards! 💌😍
Sometimes (okay, pretty much all the time) I'm really bad at sharing branding projects, because I get instagram paralysis and can't come up with the perfect caption about the client I worked with or the fun we had together or the meaning and brand values behind their design. And because of that, I have a huge backlog of beautiful client projects that I am super proud of but have never even seen the light of my insta day. So today, I'm bidding my insta paralysis goodbye and sharing a project I wrapped up all the way back in March for a dear, dear friend of mine, @forpetessakepottery. Susan creates custom, hand-painted pottery for the classic woman with a modern twist and a strong desire for a monogram (ha!), and I could go on for days about how incredibly talented she is. We both share an intense love for blue + white and chinoiserie, so working with Susan to create a brand design that reflects her charming Southern and Chinoiserie-inspired style was an absolutely DREAM for me. Starting out by sharing her final logo design and will share the rest in the days to come! (Saying that so y'all can hold me accountable, k??)
Sometimes there are people who come into your life at the exact right season, and the client and now friend that this mood board is for is one of those people. 💛 We have been working together behind the scenes on a total brand overhaul and new website (new biz name and everything!), and I could not have asked for a better client for me over this past summer. 👯‍♀️ My normal work style for brand + web projects is bam bam bam and within a strict schedule, 🗓 but in the past several months I’ve been in a season of my life where I just needed to tap the breaks, let go of the wheel, and give myself grace. 💛 And she who must not be named (because I can’t give anything away just yet!), has truly been a blessing to me, as we have both been in a similar season of knowing that we just can’t do it all right now, and knowing that’s okay. 💛 We are wrapping up her web design in the next few weeks with launch to come by the end of this month, and I can’t wait to share this one with you! 🎉 Let’s just say it’s going to make you want to cuddle up and get cozy with warm socks and a good book, just in time for Fall. 📚🍂😉 Stay tuned!
Happy National Book Lovers Day! 📚 When I went to my bookshelves to grab my faves that I’ve read in the past year, I realized several of them were missing because I’ve lent them out to my mom and sister. (You are not done with a good book until you pass it on to another book lover, and the good ones make their rounds between all 3 of us!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My fave genres tend to be mysteries/thrillers, historical fiction, (which would be evident if I rounded up my fave books of all time), chick lit (can't help myself), and any kind of heartwarming fiction. 💛 Oh, and I do love a good ghost story! I have never been big on nonfiction books — which is interesting because I love to learn — but they just don't suck me in and stay on my heart like a good fiction book does. I'm the girl that gets sad when a good book ends because I'm going to miss the characters that I feel have become my friends. 😂🤷🏼‍♀️💕⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fellow bookworms, what are some of your favorite genres? And recent fave reads? Would love to know what keeps you turning the pages at night long past your bedtime! 🛌 ⏰ 📖
Oh hey! 💁🏼‍♀️ It's been a hot minute. I've been a little MIA on these squares this summer, but it's been for good reason. With this guy out of school, us moving to a new house, vacation, etc, I have dialed down on business the past several months and focused solely on life, family, and the few client projects I took on over the summer. So yes, instagram has taken a back seat! 🤷🏼‍♀️ And while I have loved the sweet days with Jack this summer, I gotta admit, I'm itching to get back to a normal work routine! Anybody else ready for school to start?? 🙋🏼‍♀️ #bringonthefall
Happy website launch day to @prooftoproduct (formerly Tradeshow Bootcamp)! 🎉🥂 Katie Hunt founded Tradeshow Bootcamp in 2011, and has coached thousands of business owners towards getting their products in retail shops around the world (like Anthropologie, Target, and Starbucks, just to name a few!). ⁣ ⁣ In 2017, Katie launched the Proof to Product podcast, and last year, the Proof to Product mastermind group. As her business has grown, she realized that they had outgrown their name and needed to make a change, and have officially rebranded to Proof to Product with a brand spankin' new shiny website! 🖥✨⁣ ⁣ It was SUCH an honor collaborating with Katie on this project, and I had a blast working with their already established brand identity and logo — I probably would have never had the guts to pull off an orange + red brand design, but I have grown to LOVE this fun color combo! 🧡❤️⁣ ⁣ PTP has a ton of offerings and resources, and I had a lot of fun brainstorming with Katie and her team on how we could streamline all of their courses and resources and present them in a way that would help their audience as quickly as possible. ⁣ ⁣ Scroll 👉🏻 to see more, and head on over to prooftoproduct.com to see the full site in action! ⁣ ⁣ And if you are a product-based business or stationery designer looking to grow your biz and get your products on the shelves of retail stores big and small, definitely check out the PTP podcast and free courses for TONS of helpful info about tradeshows, wholesale + more!
Today I would have been 13 weeks pregnant and having recently delivered the news to Jack that he was going to be a big brother, but God decided that wasn’t the way our story would go. It’s been five weeks since we found out that the baby we had prayed for and thanked God for wouldn’t be joining us on this Earth, but today the pain is still fresh. Most days as of late I’m fine, the sadness only coming in moments, but today on Mother’s Day I woke up feeling empty and alone. . I debated sharing this here, but here’s what I know: Going through a miscarriage is a deep, lonely grief that cannot be put into words. You feel alone because you were two and all of a sudden you are one, and because to the outside world you are pretending that everything is okay when it isn’t. You know that miscarriage is common, occurring in 1 in 5 pregnancies, but it sure doesn’t feel that way because people. don’t. talk about it. Your social media feeds are inundated with pregnancy and birth announcements, and every time you see another one it causes a deep pain in your gut as you ask God, “Why can’t that be me?” . I am not sharing this for condolences or for anyone to feel sorry for me, but so that anyone who is currently going through this may feel just a little less alone. Our social media feeds will be filled today with happy photos of mothers and their babies, and we don’t blame or resent those mothers for sharing their joy, just as I am sharing this photo today of my own redheaded joyful little blessing who I am so, so grateful for. But someone out there might need a break in the feed and a reminder that they are not alone, that there is someone else out there who is grieving today too. . So I am wishing a Happy Mother’s Day to all the mothers out there — those celebrating the babies they have raised or the babies they hold, those mourning the babies they have lost, and those future mothers who are praying for the babies they have yet to conceive. Us women are so strong, and we are all in this together. 💛 #repost @susannahcarpenter
We started reading to Jack every night when he was just a few months old, and now the end of every book is followed by “I wanna read another!” We try to cap it at 3 books a night, but Jack always chooses no less than 5 more books to take to bed with him that he can “read” with his flashlight. I love hearing his little voice on the monitor as he chatters away reading to his stuffies. This month, we received our first @literari subscription box and are so excited to receive 5 new books each month! You have a week to return the books, and can choose to purchase any that you love. Our first box did not disappoint, several of which have beautiful illustrations, which I love! 😍 I also love the @literati tagline, “Because bookworms become butterflies,” and pray that Jack will remain a bookworm as he grows older, just like his mama! 📚🐛🦋🤓
Missing these ladies today but so grateful for our group texts and FB group that lets us pretend like our offices are just down the hall from each other so we can stick our heads out the door and holler questions at each other. 👋🏻 Being a solopreneur can get lonely, and sometimes you just wish you had coworkers to vent to or go to for advice. If you’re feeling a little lonely in your business journey, I encourage you to connect with likeminded business owners in your industry, because they are likely in need of a little company themselves! 💛 #communityovercompetition
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