branding + web design
for female entrepreneurs

Let's build a brand and website that speaks your message, elevates your business, and brings in the clients you've been dreaming of.
 
SusannahCarpenter.png

Hey boss lady!

I’m Susannah, a brand stylist that helps passionate female entrepreneurs (like you!) shine bright with a visual brand + web identity that speaks direct from the soul of their business.

I’ll help you dive deep into the mission and values of your business with an in-depth brand discovery process, then work with you to design a cohesive, visual brand identity and website that not only showcases your vision and purpose, but helps you attract the tribe of clients you have been dreaming of.

branding is more than just a pretty design

I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

recent work

Portfolio Gallery
KellyCo_WeddingPage.png
GloHaus_2.png
SCF_insta.png
Beautiful Idiot Clothing
download.png
Cynthia_InstaSquare4.jpg
Glow Beauty Charlotte
Elodie_ShoppingBag.jpg
bizcards.jpg
Bar_BizCardPattern.png

kind words from my clients

 
Homepage Testimonials
Kristin Wilson
Kristin Wilson | Society for Creative Founders
Kristin Wilson | Society for Creative Founders

If you're looking for a brand designer who has tremendous design skills, an aesthetic that gives you professional look with a unique style nestled into it, and someone who can hear what you're truly wanting to do through all of the noise that you're thinking of, Susannah is the perfect person to work with!

Kristin Wilson | Society for Creative Founders
Olivia Hayward
Olivia Hayward | Mane Message
Olivia Hayward | Mane Message

Working with Susannah has been such a joy! Her communication is fast, clear and comprehensive. I am thrilled with my new branding!

Olivia Hayward | Mane Message
Kelly Martin
Kelly Martin | Kelly & Co. Events
Kelly Martin | Kelly & Co. Events

Susannah made this process so easy for me. Even though I am super particular and often indecisive, she walked me through the process with such patience and professionalism. She totally understood my vision from the start and delivered my new brand and website beyond my wildest dreams.

Kelly Martin | Kelly & Co. Events
 

alright, lady...

Are you ready to invest in yourself? 

 
SusannahCarpenter_HG9.png

Hi, I'm Susannah! 

A brand + web designer on a mission to elevate women-owned businesses with powerful branding and websites that convert. 

let's chat: susannah@helloginger.com

let's be friends on instagram

We started reading to Jack every night when he was just a few months old, and now the end of every book is followed by “I wanna read another!” We try to cap it at 3 books a night, but Jack always chooses no less than 5 more books to take to bed with him that he can “read” with his flashlight. I love hearing his little voice on the monitor as he chatters away reading to his stuffies. This month, we received our first @literari subscription box and are so excited to receive 5 new books each month! You have a week to return the books, and can choose to purchase any that you love. Our first box did not disappoint, several of which have beautiful illustrations, which I love! 😍 I also love the @literati tagline, “Because bookworms become butterflies,” and pray that Jack will remain a bookworm as he grows older, just like his mama! 📚🐛🦋🤓
Missing these ladies today but so grateful for our group texts and FB group that lets us pretend like our offices are just down the hall from each other so we can stick our heads out the door and holler questions at each other. 👋🏻 Being a solopreneur can get lonely, and sometimes you just wish you had coworkers to vent to or go to for advice. If you’re feeling a little lonely in your business journey, I encourage you to connect with likeminded business owners in your industry, because they are likely in need of a little company themselves! 💛 #communityovercompetition
Pass it on, today and every day. 🥂🍾 We rise by lifting others! 👯‍♀️ Happy #internationalwomensday to all my strong, fierce, capable, powerful sisters out there! 💕
While working with Kristin from @creativefounders on the rebrand for Society for Creative Founders, she told me that she wanted her brand to feel like "a casual conversation between friends," and I think we hit the nail on the head in our typography selections. EVERY time I see a graphic from SCF, I STILL get giddy about our font choices. It's a good sign when your designer heart is still pitter pattering over a font after you have seen it a million times! Font crushes are real, y'all. 😍 . But back to that whole conversation between friends thing. I know I talk about @creativefounders a lot around here, but that's b/c I truly feel like every single woman in the SCF community is my friend. Even if I have never met or spoken to them. Even if I don't know their name. There's this weird connection between SCF alums (aka women who have attended a @creativefounders conference), and it's like we have this instant understanding that we're gonna be friends for life. This community has supported me, held me up and cheered me on for nearly 4 years now, and to have that kind of support as a small business owner or solopreneur is INVALUABLE in your business journey. . I could sing praises for SCF all day long, but long story short, registration for the Fall 2019 Creative Founders Conference opens TOMORROW. There are a limited # of spots, and every woman that snags one of those spots is going to have her business & her entrepreneur heart changed forever. I'm not just preaching all this because SCF was my client or because Kristin is my friend. Before any of that happened, I was just a confused gal four years ago who loved to design and knew that I was meant to be a part of something bigger in my business journey. Attending the conference was the turning point from pipe dreams to let's make it happen. And it did. 🙌🏻 Don't walk, RUN to registration tomorrow morning at 10am CST. You'll forever be glad that you did! 💕
Throwback to this oldie but goodie! Still drooling over this dreamy combo of blush and green. 😍
I'm going to let you in on a little secret: Your brand identity is essentially meaningless if you are not consistently communicating your message and your visual identity over and over again. (And listen, that is reaallyyy hard for me to say as a brand designer!) Your brand identity is just the beginning of your overall brand experience. . Today on the @creativefounders blog I'm chatting all about how you can create an incredible brand experience by infusing your brand identity and message into every single avenue of your brand with brand touchpoints. I've broken it down into five easy steps to make sure that you are utilizing each of your touchpoints in a way that will elevate your brand identity. PLUS, there's a free download with over 100 different brand touchpoints you could be utilizing in your business and your marketing. 👊🏻 Link in bio! 💕
As a creative, it's so easy to get lost in the fun/creative/design aspect of your business and procrastinate on the mundane, like managing your inbox. Anybody else have an email problem? 🙋🏼‍♀️ I'm setting aside the next 45 minutes to crank up my Deep Focus playlist on Spotify and fire back as many emails as I can. Sooo if you're waiting for a response from me.... I’m sorry, and I'm coming for ya! 👊🏻 📷 @annafilly 😘
Logo mark concept from the cutting room floor. Working on this client's website right now and it is full of fun and confetti! 🎉😍 Stay tuned!
Writing a blog post on branding and wondering why I ever thought it was a good idea to major in journalism. 🤔 . PSA: Just because you don’t suck at something doesn’t mean you should do it. Find what you love. Do that! 💕
Hello Ginger does not discriminate against race, religion, gender identity, or sexual orientation.